Street Attack Empowers Socially-Minded Youth Through Digital, Mobile and Grassroots Marketing Platforms

Street Attack Empowers Socially-Minded Youth Through Digital, Mobile and Grassroots Marketing Platforms

Alternative and Digital Marketing Mavens Reveal Their Latest Success with Youth and Mobile Marketing

Boston, MA (PRWEB) February 17, 2009 -- Street Attack's latest campaign for the first-ever Best Buy @15 Challenge cracked the code on empowering youth, while providing a voice for socially minded teens through a digital and mobile platform. Ashoka's Youth Venture (http://www.genv.net), a global network of young social entrepreneurs, and Best Buy Co., Inc selected 30 finalists from business plans submitted by active Youth Venture Teams across the country. Street Attack created a digital and grassroots marketing strategy to build buzz and encourage youth to log their votes. Throughout the six week challenge, more than 150,000 votes were recorded, exceeding the program's goals seven fold and showcasing Street Attack's expertise at fusing creative grassroots marketing techniques with digital culture.

Charged with the task of creating awareness for the competition and encouraging teens to vote for their peers, Street Attack designed a campaign to compliment the digital lifestyle of today's youth. As well as creating grassroots "tool kits" (including posters, handbills, viral tools and email forms) which enabled finalists to spread the word themselves, Street Attack also established a variety of digital, youth-centric platforms that produced a genuine buzz around the @15 Challenge.

For the "Net Generation" SMS messaging has long been a familiar and well used means of communication. Street Attack created a "text to vote" platform and a WAP portal in order to take advantage of teens willingness to experiment with and use new media technologies. These innovative tools allowed teens to vote via text and the web from their mobile phones. Street Attack not only recognized but also successfully tapped into this latest trend in youth marketing, with SMS messaging accounting for 30% of the total votes.

Teens were also encouraged to use other popular digital platforms to conduct their own marketing campaigns. Street Attack built a grassroots web portal for competitors, and enabled youth to harness the power of social networking sites such as MySpace and Facebook by designing and implementing badges announcing a call to action.

"We've always been a grassroots-minded agency," says Terry Lozoff, President of Street Attack (http://www.streetattack.com). "However, with the technology and social media tools that can be harnessed today, grassroots has never been so powerful. Viral buzz spurs from a true and authentic product or message. These Youth Venture teams are the essence of that. Our job at Street Attack is to understand how this message can be best spread, and create programs that empower those involved to be as instrumental in the movement as possible."

Through their work for Ashoka Youth Venture and Best Buy's @15 Challenge, Street Attack once again demonstrated their ability to create and execute successful alternative marketing programs that fuse the offline and digital worlds. By capitalizing on the latest trends relevant to today's youth, Street Attack lead the @15 challenge toward success, and continues to chart ahead as a premier alternative and digital marketing agency.

About Street Attack:

Based in Boston, MA, Street Attack is a leading alternative and digital marketing agency. Since 2001, the company has provided successful strategy, creative and nationwide execution for consumer facing companies and web-based businesses. Street Attack specializes in word-of-mouth/buzz/grassroots marketing campaigns, digital/interactive and viral/social media marketing services, promotional programs, event marketing and production, and alternative/guerrilla activations. Street Attack also produces CHOICE, a publication and blog (http://www.streetattack.com/blog) covering the latest trends and highlights in the worlds of marketing, media and digital.

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Contact Information Beth Tucker

Street Attack

http://www.streetattack.com

617 423 3100

High Position Ranks #2 Best Organic Optimisation Company in the UK with topseos

High Position Ranks #2 Best Organic Optimisation Company in the UK with topseos

High Position has earned the right to be named as a reputable firm by topseos on numerous occasions. Its offering of high quality search engine optimisation techniques to the UK and beyond is the main factor that has allowed the company to be noticed and to stand apart from the rest. With its most recent conquest being placed Number 2 in the Organic Optimization Company rankings for the United Kingdom, High Position is doing everything right to continue living up to its name.

Plymouth, IN (PRWEB) February 17, 2009 -- Aside from the company's achievements with topseos, High Position (www.topseos.com/high-position-limited) has received extensive recognition and numerous awards for the exceptional work that it delivers. Its services have recently come to encompass its own newly launched Pay Per Click management system as well as the acquisition of asterisks*, which focuses primarily on search friendly web design and development, both adding extra depth and definition to the dynamic force that builds its successes.

Founded in 1995, High Position prides itself on being able to deliver prime results by implementing techniques that work time and time again. Its fast and efficient methods of search engine optimisation are strategically arranged to consistently take its clients to number one on Google, and in some cases increase traffic flow to these sites by well over 100%. High Position's reputation has landed the company some illustrious clients such as Lloyd's TSB Bank, haart Estate Agents, Sony and Budget Car and Van Rental, who have all gone straight to number one on Google search engine pages. This is the type of service that allowed the High Position team to achieve a 104% increase in earnings in 2008, and is also the magic that will also allow the company to expand its team by 100% in 2009 to become the largest Digital Marketing Agency in the UK.

According to Shaun Parker, one of the founding partners of High Position, the company pulls out all the stops in every job, no matter what the circumstances. He feels that this is what separates them from their competition. "We are differentiated through the breadth and depth of our services, all based on a deep technological understanding of search and websites. We do not seek to simply exploit 'low hanging fruit' but go the extra mile to propose and deliver strategies that generate the best and fastest returns for our clients," says Parker.

topseos has given High Position the acknowledgment that it deserves, and can only contribute to the company's added success with its latest announcement. topseos enables businesses to separate the genuine key players from those companies that are riding on terminology and marketing lingo. With a continuous flow of rankings and reviews, no one can ever be left in the dark when it comes to SEO and internet marketing.

To view the complete list of the best SEO firms in the UK (www.topseos.com/best-seo-and-ppc-companies-in-united-kingdom), please visit: www.topseos.com/best-seo-and-ppc-companies-in-united-kingdom.

For further information on High Position, please visit www.highposition.net or www.topseos.com/high-position-limited.

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Contact Information Jeev Trika

topseos.com

http://www.topseos.com

800-874-2458

The Small Business Referral Stimulus Package

The Small Business Referral Stimulus Package

As the talk of recession crowds the news and the economic stimulus package debate rages on in Washington DC, John Jantsch, author of Duct Tape Marketing, determined it was time for small businesses to take matters into their own hands. Therefore he is declaring March 9-13, 2009 - Make a Referral Week.

Kansas City, Missouri (PRWEB) February 17, 2009 -- As the talk of recession crowds the news and the economic stimulus package debate rages on in Washington DC, John Jantsch, author of Duct Tape Marketing, determined it was time for small businesses to take matters into their own hands. Therefore he is declaring March 9-13, 2009 - Make a Referral Week.

Make a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a time. The goal for the week is to generate 1000 referred leads to 1000 deserving small businesses in an effort to highlight the impact of how this simple action can blossom into millions of dollars in new business.

"Small business is the lifeblood and job-creating engine of the economy and merits the positive attention so often saved for corporate bailout stories," declared Jantsch

Jantsch is not alone in support of this notion as sponsors such as Microsoft Office Live, Intuit, Sage, BNI, iLinc, Palo Alto Software, Infusionsoft, Printing4Less, and Vertical Response have joined the effort to help spread the word about this positive event.

The weeklong virtual event will also feature daily education programs focused on teaching small business owners and other marketers how to tap the power of referral marketing. Featured guest experts include Ivan Misner, founder of BNI and author Masters of Networking, Bob Burg, author of Endless Referrals and the Go-Giver, Bill Cates, author of Get More Referrals Now, Andy Sernovitz, author of Word of Mouth Marketing, Guy Kawasaki, author of Reality Check, Rich Sloan, author of StartUpNation, Anita Campbell, publisher of Small Business Trends, Scott Allen, author of the Virtual Handshake, John Jantsch, author of Duct Tape Marketing, Scott Ginsberg of Nametag TV, Michael Port, author of the Contrarian Effect and Book Yourself Solid, Susan Solovic Wilson, founder of SBTV.com and Pam Slim, author Escape from Cubicle Nation.

Individuals around the globe will be invited to make at least one referral to a small business and visit Make a Referral Week (http://www.MakeAReferralWeek.com) web site to share the referral details, including information on why they referred a particular business. Each day during the week one referral story will be chosen as the "best referral of the day" and the referred business and referral source will each win a Referral Gift Prize featuring signed books from recognized referral experts.

The Refer-O-Meter will monitor the march towards 1000 referrals given throughout the week.

More information here - makeareferralweek.com (http://www.makeareferralweek.com)

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Contact Information JOHN JANTSCH

Duct Tape Marketing

http://www.makeareferralweek.com

816-872-8452

PRWeb launches online news distribution service helping UK users to take advantage of web explosion

PRWeb launches online news distribution service helping UK users to take advantage of web explosion

PRWeb UK will offer customers distribution to UK-based media, search engines, news sites and consumers to share their news and drive sales

Search Engine Strategies, London, Booth # 103 (PRWEB UK) 17 February, 2009 -- A new service designed to help companies raise their online visibility has been launched in the UK by PRWeb, the leading online news distribution service. PRWeb UK (http://uk.prweb.com) offers distribution to media, search engines, news sites and consumers throughout the UK to enable companies to get their news in front of potential customers, journalists, bloggers and other audiences.

PRWeb UK is specifically designed to help companies -- from sole traders and SME's to blue chips and multinational businesses -- raise their online visibility allowing organisations to communicate direct via the web to a limitless number of contacts, including journalists and media, search engines, bloggers and consumers. Industry research placed the number of bloggers at 56 million, with the market size doubling every six months and 1.5 billion internet users worldwide.

"PR Web UK, is an evolution from traditional forms of news distribution. Harnessing the power of the internet enables practitioners to seize opportunities made available by the growth of the web," explains William Wagner, chief marketing officer of Vocus, Inc.

Through partnerships with prominent news outlets such as the Press Association and search engines including Yahoo! and Topix, PRWeb news releases are available to millions of unique visitors throughout the UK.

"Investing in PRWeb enabled us to achieve wide-spread press visibility for our clients when we needed a story to have that 'extra' reach," said Andrew Denny, head of online communications at The Publicity Works. "We can ensure our customers' communications reach places such as Google News or Yahoo! News, increasing traffic towards their own sites. As media consumption increasingly shifts towards online, the benefits of using PRWeb will become more and more important for PR Consultancies."

Using PRWeb UK's online release distribution, customers are able to:

•    Distribute their news directly to more than 450 publications through the Press Association as well as top local, regional and national media outlets

•    Increase rankings on UK-based search engines - such as Google UK and Yahoo! UK through a search optimised UK platform

•    Track and measure success with distribution analytics

•    Include YouTube videos and other multimedia components to create a more vivid experience for readers

•    Incorporate social messaging technology to communicate to an even larger audience

"Based on PRWeb's success enabling companies to increase their online visibility and get their message out to millions of people, we have created a service specifically to help companies see these same benefits throughout the UK," added Wagner. "PR consultancies and inhouse PR and marketing practitioners can add PRWeb UK to their repertoire as online increasingly becomes the medium of choice, in the UK and worldwide."

PRWeb news releases are distributed through search engines, RSS feeds and directly to tens of thousands of journalists and editors through e-mail.

PRWeb UK will be available in March at www.PRWebUK.com.

About PRWeb

PRWeb is recognised as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a search engine optimised platform for press release distribution. PRWeb, is a wholly owned subsidiary of Vocus, Inc., a leading provider of on-demand public relations management software. For more information please visit www.PRWebUK.com.

About Vocus, Inc.

Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organisations of all sizes to fundamentally change the way they communicate with both the media and the public, optimising their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 3,300 organisations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocuseurope.com or call +44 (0) 20 748 16150.

This release contains "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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Contact Information Robin Lane

Vocus, Inc.

http://uk.prweb.com

+ (1) 301-683-6022

Lisa Pringle

Montpellier PR

http://uk.prweb.com

+44(0)1242 262977

LG Makes Smart Move with New Smartphone

LG Makes Smart Move with New Smartphone

LG-GM730 first phone to feature new version of Windows Mobile

Barcelona, Spain (PRWEB) February, 16, 2009 -- LG Electronics (http://www.lge.com/index.jhtml) (LG), a worldwide technology and design leader in mobile communications, today announced LG-GM730, its newest handset in LG's smartphone line-up, which makes advanced smartphone features easy to use. This, the first smartphone to use new version of Windows Mobile OS integrated with LG's advanced 3D S-Class User Interface, will be on display at the Mobile World Congress 2009 (http://mwc.lge.com) in Barcelona from February 16-19.

LG Electronics steps forward to the smartphone market making statement that users don't have to outsmart to their smartphone.

The LG-GM730 (http://www.lge.com/products/model/detail/gm730.jhtml?currentPage=2) is the newest phone among LG's easy-to-use smartphones line-up to come. The company has recently signed a special contract with Microsoft, allowing them to be the first manufacturer of a phone with the new version of Windows Mobile. On top of Windows Mobile, the LG-GM730 will provide LG's dynamic, direct and intuitive S-Class User Interface.

"The combination of Windows Mobile and our new 3D S-Class User Interface will make the LG-GM730 the most functional and easiest to use smartphone ever created," said Dr. Skott Ahn (http://www.lge.com/about/corporate/executives_SkottAhn.jsp), President and CEO of LG Mobile Communications Company (www.lgmobile.com). "This phone is a springboard for us. We will launch a number of smartphones this year; most of them will follow this same winning formula."

Built-around a 3D cube layout, S-Class User Interface provides four customizable home screens. The simple flick of a finger instantly turns the cube from one side to the next. S-Class User Interface eliminates nested menus wherever possible, providing more direct access to features and applications. Even setup for e-mail is simplified, requiring just one click. Internet Explorer 6.0 enhances the web experience.

The LG-GM730 also incorporates LG's signature style, with a slim, seamless profile and smooth, stylish rounded edges. At just 11.9 mm it is the perfect on-the-go. Despite its small size, it still manages to pack in all the essential productivity software, with room to spare.

More technical specifications will be announced soon and the LG-GM730 will be available for purchase in the first half of 2009.

To see LG's innovative products and technologies in person, visit LG's booth at the 2009 Mobile World Congress in Hall 8 of Fira de Barcelona. Please visit mwc.lge.com for more information.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2008 global sales of USD 44.7 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.

LG Electronics Mobile Communications Company (LG) is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology.

For more information, please visit lge.com.

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Contact Information Judy Pae

LG Electronics Inc.

http://www.lge.com/press

+822 3777 7144

90% Of CEOs Request A Private Business Network That's Just For Them

90% Of CEOs Request A Private Business Network That's Just For Them

A new survey of 500 CEOs suggests that 90% desire more exclusivity, more credibility, and more real-time interaction within an online business network.

London, (PRWEB) February 14, 2009 -- Online business networking sites have proven themselves to be more than a passing trend. Business leaders and executives are increasingly using the Internet to exchange information and find new opportunities through interaction with their peers. But a new survey has demonstrated a requirement for a more exclusive, private and interactive experience than that offered by the major business networks.

The survey, which was sponsored by the new CEO Lounge (http://www.ceolounge.com), questioned 500 CEOs, Senior Executives and Business Owners (all of whom use at least one of the major business networks) and focused on the online networking needs of these individuals.

According to the survey: -

•    85% use business-networking sites to find new business opportunities.

•    90% rate exclusivity as a "very important" attribute of a business network.

•    93% want real-time interaction within a business network.

CEO Lounge is a new business network (http://www.ceolounge.com/networking-pages/business-network.php) that's exclusively for CEOs, Senior Executives and Specialist Professionals. The aim is to allow top-level decision makers to meet, share information and gain valuable insights from each other.

Arya Marafie, the founder of the CEO Lounge said: -

"Our USP is our bedrock principle of absolute exclusivity. CEOs and senior executives want to know that the people in their network are on their level. Our members value the fact that everyone on our site is a top-level decision maker".

Arya continued: "The CEO Lounge is a world-class website that makes use of all the latest Web 2.0 technology. It offers a wide range of simple yet clever features and allows members to communicate using live email, text chat and even full-screen video conferencing.

"We developed the CEO Lounge based on extensive research into the needs and preferences of top level business people. Our target demographic are time-poor professionals who want to maximize the value they garner from online networking. We have made the site user-friendly, interactive and highly efficient. It allows members to locate valuable contacts quickly and then to communicate with them instantly.

Today's CEOs are so different from the stereotypical grey-suited CEO of their father's generation. The new generation of blue jean wearing, technically savvy, 30 and 40 something CEOs are looking to maximize technology within their fast growing companies and their professional lives. The CEO Lounge meets this need. It is a truly revolutionary offering and we hope that it will become the preferred business network (http://www.ceolounge.com/networking-pages/business-network.php) for today's leaders."

CEO Lounge is a product of Diamond Lounge Ltd, New Bond Street, London. Diamond Lounge Ltd also owns DiamondLounge.com (http://www.diamondlounge.com) the world's first luxury online dating website (http://www.diamondlounge.com/).

Please also visit the CEO Lounge Business Blog (http://www.ceolounge.com/blog) and the Diamond Lounge Luxury Blog (http://www.diamondlounge.com/blog).

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Contact Information Arya Marafie

Diamond Lounge Ltd

http://www.ceolounge.com

0207 930 7777

Rachel Drewe

Diamond Lounge Ltd

http://www.ceolounge.com

0207 930 7777

PayScale Launches Career Management Platform

PayScale Launches Career Management Platform

World's largest salary survey company creates new features to provide workers and job seekers comprehensive, unique career information based on their extensive dataset.

Seattle, WA (PRWEB) February 13, 2009 -- PayScale, Inc. today announced the launch of a new career management platform where employees and job seekers will have access to an array of salary insight and career management tools in one place.

As the economy maintains its uncertain footing, the total workforce - including the employed and the recently laid off - are seeking real-time salary information that keeps step with the market, professional development opportunities, job alternatives, and career planning tools. PayScale's new personalized career management platform (http://www.payscale.com/mypayscalev3.aspx) provides users insight into their career options in one easy-to-access location.

"PayScale provides employees and job seekers with an easy-to-use suite of tools to understand their place in the job market and inform their career decisions," said Joe Giordano, Founder, PayScale, Inc. "We have leveraged our extensive dataset of over 16 million career profiles in conjunction with advanced statistical modeling to provide fresh insight into the job market and potential career options available to workers across the world. This type of information is more relevant now than ever before, as the challenging business climate and recession persist."

Tools in the new PayScale career management platform include:

•    Real-time Salary and Benefits: See how your compensation compares to your peers.

•    Job Opportunities: Browse job opportunities matched to your position, location and your industry.

•    Educational Opportunities: Is more education worth more in your profession?

•    Cost of Living Calculator: Find out if working in another city would improve your standard of living.

•    GigZig: Glimpse future career paths and their corresponding salaries

•    Company Data: See top jobs and typical pay for a current or future employer

•    Advice: Read helpful career advice from people like you.

•    Anonymous Profiles: See career details about people like you.

Every day tens of thousands of people take PayScale's salary survey to compare their pay anonymously with their peers and improve their understanding of the job market. PayScale has created the concept of anonymously comparing your salary online - in detail - to other real people with similar individual and job characteristics (e.g., location, company type and size, job, experience, education, skills, and more.) Using an advanced search and proprietary matching technology, PayScale finds a relevant peer group from their data set that matches the user-provided job information. The system allows every user's job profile to be unique and relevant to his/her different job requirements. This creates a level of accuracy that cannot be achieved with traditional methodologies and allows individuals to better understand earning potential.

About PayScale

PayScale.com (www.payscale.com) is the world's largest ongoing salary survey. With the largest database of individual employee compensation profiles, PayScale provides an immediate and precise snapshot of current market salaries (http://www.payscale.com/). PayScale's patent-pending real-time profiling technology collects and indexes employee pay attributes worldwide and makes this data available through its online salary tools (http://www.payscale.com/) and compensation (http://www.payscale.com/hr/default) reports for both consumers and businesses. PayScale was founded in 2002 and is headquartered in Seattle, Washington, USA.

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Contact Information Steven Gottlieb

PayScale

http://www.payscale.com

(206) 427-9591